UP Beauty creator Leslie Laxer knows, firsthand, how challenging it can be to find skincare that actually works. For years, she battled with cellulite and was frustrated by the lack of effective products on the market. When she reached out to her friends, she was surprised to learn that they, too, were struggling with this universal body issue. That’s when she began to dream up the concept for UP Beauty’s cornerstone product, Firm Me Up Anti-Cellulite Crème.

Leslie’s vision began to grow and take shape after a chance meeting with a group of renowned pharmaceutical formulators. Introduced to their incredible technologies and amazing ingredients, she realized that solutions to the most common skincare issues really did exist. She knew she had to utilize this advanced science to create not only an effective anti-cellulite formula, but also an entire collection of revolutionary body products that could truly help women everywhere.

“You don’t have to be thin to have great legs” Leslie


Leslie Laxer dreams of creating her own product line, which targets specific body concerns.


Development begins on a product for cellulite with cutting edge ingredients that actually work


Final formula is refined and tested to ensure it’s one of the most effective anti-cellulite formulas on the market

Test tube

FIRM ME Up Anti-Cellulite Crème with LIPODERM CORE is launched. Bloggers, editors and consumers love it instantly!